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PUMA PHILIPPINE
HALF SERIES
Client: PUMA (Title sponsor)
Project Type: Creative Direction, Event Branding & Product Design
Role: Lead Graphic Designer / Creative Director
Date: October - December 2025 Race Series (ongoing-event)
Locations: Manila, Davao, Cebu, Iloilo, CDO, Clark
The PUMA Philippine half series traverses two cities each in Luzon, Visayas, and Mindanao, each offering a distinct atmosphere.
As the creative lead, my goal was to create key visuals not just for the event itself, but for the other cities as well. The goal was to give each leg a very dynamic and festive approach. All creative direction including the race pack (apparels provided by PUMA), digital and print designs are made by yours truly.
CREATIVE DIRECTION & RACE PACK DESIGN
DIGITAL CONTENT & SOCIAL MEDIA
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